Department of Health: Print and Creative project management solution

Background

The Department of Health provides strategic leadership for public health, the NHS and social care in England.

The Department is responsible for:

  • Supporting ministers in accounting to the public and Parliament and in delivering truthful information to Parliament and to the public
  • Looking after and allocating public money to the NHS and adult social care services
  • Explaining to the public how their money is being spent, and what is being achieved as a result.

The challenge

Since 1946, the Central Office of Information (COI) has worked in partnership with government departments and the public sector to drive best practice and cost effectiveness in the way citizens are informed, engaged and influenced about issues that affect their lives, from health and education to benefits, rights and welfare. On 31 March 2012, the COI closed. As the COI managed the majority of creative publishing for the Department of Health, the closure presented a number of challenges.

  • Department of Health adapting to a new way of working with Williams Lea
  • Speed of solution implementation and service transition
  • Reclaiming of artwork assets from COI legacy files
  • Confidence in placing sensitive material requiring acute attention to detail and speed of response with an untested partner

Solution

To build long-standing relationships and deliver wider-ranging benefits, Williams Lea proposed an on-site Account Management and off-site execution approach. The solution gives access to a complete end-to-end publishing service, from the point of creation to the delivery of the end product.

Within a 6-week period, Williams Lea implemented a dedicated, experienced Account and Operational Management team based on site at Skipton House.
This team continually interacts with an extensive network providing services for the Department of Health using a suite of procurement and workflow monitoring technologies.

Through this model, a range of services are delivered covering:
Account and project management, design execution, artworking and premedia, editorial and content services, translations, e-publishing and accessible formats, Digital Asset Management (DAM), direct marketing, lithographic and digital print management.

Benefits

  • Embedded team built long-term relationships based on structured client engagement, trust and a common direction
  • Outstanding Account Management team dedicated to Department of Health
  • Access to 100+ trusted vendors delivering service at competitive rates with a target to yield significant savings
  • Understanding of the business − knowing how we can help to deliver against ministerial pressures
  • Wide-ranging skill set − breadth of capability on and off site
  • Proactive attitude − team dedicated to providing the best solution
  • Partnership approach − Creative and print teams work together to deliver a combined solution
  • Brand and material knowledge – building an understanding of the DH brand on-site enhances the team’s ability to make informed recommendations
  • Use of leading technology to manage procurement and activity
  • Digital Asset Management (DAM) tool to be deployed for the storage and management of legacy files