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It’s no secret that smartphone ownership is on the up, and with the recent announcements about the new iPhone 5, focus will once again be on their growing adoption. The statistics change by the day, but it’s safe to assume that over 50% of the UK mobile phone users now have a smartphone. Some analysts predict that within two years, 90% of mobile users will have no choice but to own a smartphone – even if they just want to call and text.